Mobility startup Jaramba facilitates chaotic travel in Indonesia

There are over 154 million people living in the dense urban areas of Indonesia, but few like to use the public transport system. Indeed, public transport in the country’s major cities is unreliable and inadequate; it has a utilization rate of only 5% to 20%. This condition harms the country’s competitiveness and accelerates social inequalities in the archipelago, according to a report by the World Bank.

“Our public transport system is far from ideal. We have to find the route first, then wait indefinitely on the sidewalk if there is one, and no longer know which bus to take and when to switch to the next bus, ”said Anugrah Nurrewa, founder of the solutions startup. of Jaramba mobility. KrASIA.

“All of this inconvenience causes people to become dependent on private vehicles, to the point that we now have almost one vehicle per capita,” he added. Despite the inadequate local public transport infrastructure, Nurrewa wants to give Indonesian city dwellers a reason to take the bus back.

Founded in 2021, Jaramba is a platform aimed at making daily journeys smooth and accessible, allowing commuters to plan their trips, pay fares in advance – with the option to use Ovo or LinkAja instead of cash – as well as track arrival and departure times. of rides. The company currently charges an 8% fee on top of the prices of tickets sold through its platform.

While Jaramba is currently in beta mode, Nurrewa said it will go live in 24 major cities over the next 18 months. Bandung, Indonesia’s third largest city, will be the first city where Jaramba goes live in January 2022.

The app is also useful for public transport providers, such as bus companies, and their drivers. It provides a way to monitor their fleets and daily operations, and predicts the number of potential passengers for each vehicle. This produces data to calculate the revenue shared between drivers and operators.

There is a range of local and international tech companies that already offer similar solutions, such as Google Maps and Jak Lingko, an app that integrates online payments with public bus services that launch by March 2022. But Nurrewa said commuters are still looking for a way to manage their daily commute, from planning routes to paying fares.

Half of public transport passengers are women, most traveling in the evening, according to to research conducted in 2019 by Pulse Lab Jakarta, which operates as part of the United Nations Global Pulse Network. Women will be Jaramba’s main target clients, followed by students.

“While the world is talking about self-driving cars and intelligent transportation systems, cities in developing countries are still struggling to meet the basic mobility needs of their citizens,” Nurrewa said.

“With the construction of many overflights, the roads become even more congested. I believe the future of mobility, at least for the next several decades, is neither flying cars nor teleportation gates. It is the consistency and connectivity of an entire transport system that enables seamless travel experiences, ”added Nurrewa.

In August, Jaramba landed $ 100,000 from early stage investor Antler. The company is currently raising a funding round, with a goal of $ 1 million.

Jaramba was among the ten finalists at the second day of Alibaba Cloud x KrASIA Global Startup Accelerator Indonesia, held on December 21.

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